Brendaliz Alvarado - Art Director

TEA TIME -

Speak Fluent Tea

Speak Fluent Tea

The Ask

Make Babbel culturally relevant

A BABBEL CAMPAIGN

THE PROBLEM

GEN Z SEES BABBEL AS TOO SERIOUS & ITS NOT CONNECTING

Man Back Pose

Man Back Pose

Man Back Pose

Black Man

Black Man

Black Man

Woman

Woman

Woman

Gen Z decodes in real time, every meme, slang, and side-eye. When drama hits, the prefrontal cortex is activated, making language learning sticky.

Gen Z decodes in real time, every meme, slang, and side-eye. When drama hits, the prefrontal cortex is activated, making language learning sticky.

We bridged their love for nostalgia and all things analog and recreated a moment in time where print was the only source to get your tea…

Introducing

Introducing

Introducing